With Sofia Coppola’s On the Rocks hitting cinemas and Apple TV+, and Zendaya announced to star in their upcoming Ronnie Spector biopic, we take a look back at the brief, brilliant history of the tastemaking label.

If you’re a dedicated film fan, odds are good that a surprisingly large number of your recent faves all came from the same wellspring. MoonlightThe WitchEx MachinaGreen RoomSwiss Army ManUncut Gems? All distributed or produced by A24.

Since being founded by Daniel Katz, David Fenkel, and John Hodges in 2012, the New York City-based company has enjoyed a meteoric rise, and that trajectory doesn’t seem to be changing any time soon. Flying in the face of the received wisdom that dictates the production strategies of the big studios like Disney, Universal, and Sony, A24’s achievements stem not from the now-orthodox strategy of franchising and remaking existing properties. Rather, their approach harkens back to the ideals that fed the indie boom of the ‘90s and, before that, the ‘70s: find interesting, unique films from talented, idiosyncratic directors and back them to the hilt.

Read more at FILMINK.

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